New England Acura Dealers Enter Sponsorship for Boston Marathon
The New England Acura Dealers enter sponsorship for Boston Marathon. The announcement of their participation as the official automotive sponsor of the 2016 Boston Marathon, Half-Marathon, and 5K was made at the 2016 New England International Auto Show. Leading up to the marathon, and throughout the year, NEADA will support the Boston Athletic Association (B.A.A.) for this year’s race through advertising and community outreach.
Starting in 1897, this year marks the Marathon’s 120th anniversary. Held on Patriots’ Day, the marathon attracts over 500,000 spectators, making it New England’s most widely viewed sporting event, with nearly $28 million raised for charity in 2015.
To kick-off the partnership, the NEADA will host a Live Art Show at the 2016 New England International Auto Show with Rather Severe creating a unique mural on a brand-new 2016 MDX under the “We Are Boston” campaign created by agency Tier10. The Live Art Show began on Jan. 14 at the Acura booth (#9).
As part of the sponsorship, the NEADA will provide the official pace car leading the race, as well as a 2016 NSX and other Acuras to showcase along the racecourse. The official Acura pace car will be unveiled on Jan. 14 at the Acura booth (#9) at the auto show.
“The [Marathon] isn’t just one day,” said Chris Connolly, NEADA president and general manager (GM) of Herb Connolly Acura. “From the months of training and fundraising, to the weeks of community events leading up to the big day, the stories that emerge are at the heart of the race, and we are proud to share in those stories.”
NEADA also supports local communities through outreach initiatives, to include acting as a major sponsor and pledging to donate $1 million by Nov. for Boston Children’s Hospital (BCH).
B.A.A. and BCH have worked together for 21 years through the Boston Marathon Official Charity Program. The Hospital’s Miles for Miracles Team joined the Official Charity Program in 1996 and since then has raised $21.4 million.
“Supporting [BCH] is a cause close to us – we’re ecstatic that our involvement has led to the opportunity to support the marathon,” said Joel Avery, NEADA treasurer and GM of Acura of Peabody.
“In addition to putting on world-class sporting events, the B.A.A. focuses greatly on philanthropic efforts in the local community,” said B.A.A. Executive Director Tom Grilk. “As our official vehicle provider, [NEADA] will not only enhance our races with their top-of-the-line vehicles, but will share our deep commitment to improving the lives of many in the Greater Boston community.”